As the lead web designer and developer for World Patent Marketing (WPM), an international leader in patents, inventions, and innovation, I was responsible for crafting and executing high-quality websites that represented the diverse range of licensed products and subsidiaries under the WPM umbrella. My role involved everything from concept to execution, ensuring each website aligned with the brand’s vision and strategic goals.

Key Responsibilities:

• Creative Direction: Leading design strategies and aligning creative vision with business objectives.
• Web Design: Crafting visually appealing, user-centric websites that provide a seamless experience across all devices.
• Web Development: Building robust, scalable websites with clean, efficient code and cutting-edge technologies.
• Branding & Marketing: Developing cohesive brand identities and marketing strategies that amplify visibility and drive engagement.
• Logo & Graphic Design: Designing impactful logos and custom graphics that enhance brand recognition.
• WordPress & WooCommerce Development: Developing flexible, powerful WordPress websites, including e-commerce stores with WooCommerce integration.
• Email Marketing: Designing and implementing email campaigns that drive conversions and nurture customer relationships.
• SEO: Optimizing websites for search engines to increase visibility and organic traffic.

Skill Mastery:

• Web Design & Development: Mastery in HTML, CSS, JavaScript, and PHP to build dynamic, user-friendly websites.
• WordPress & WooCommerce: Expert in developing responsive, SEO-friendly websites with custom themes and plugins.
• SEO Strategy: Extensive experience in on-page and off-page SEO to increase website rankings and visibility.
• Branding & Marketing: Creating compelling digital experiences that communicate a brand’s message and foster growth.
• Project Management: Managing multiple projects simultaneously, ensuring timely delivery and optimal results.
• Graphic & Logo Design: Crafting visual assets that resonate with target audiences and elevate brand identities.
• Content Strategy & Copywriting: Developing content that engages, informs, and converts visitors into customers.
• Email Marketing Campaigns: Designing and automating effective email sequences for lead nurturing and customer retention.